Psychology Today published a great article this month (you can read it here) that basically confirms what I’ve long suspected. America is increasingly becoming a nation of narcissists. According to the author, reality shows, talent shows, young Disney starlets, YouTube, and all other forms of social media are contributing to the rise of narcissism in teens and pre-teens. The need to feed an ego and become famous has started to turn some people off to the notion of society and common good because it doesn’t fit their life. Community does nothing to benefit ME. So when the ego drowns out messages that do not appeal directly to building my sense of self, when ads clutter our lives like so much noise, and when there are now innumerable methods to attract attention to ourselves (while ignoring others) I have to ask… what are YOU …
So you just finished that sweet video showcasing your company’s products and services…. nice work!
Wait… how long is it? You gotta cut that thing down to 2 minutes or less. I know, it seems crazy, considering all the crap TV shows and movies we sit thru (and pay for) but YouTube is different. There is no build up, no suspense. There is no Bruce Willis/M Knight Shamalamadingdong moment we are all waiting for.
Deliver the goods. Quick.
Otherwise, you WILL lose them.
When I’m watching a boring video, its like a MacGruber 5 second countdown clock.
What video on the right side of the screen will I click? What words will I search for to end this 5 minute boring epic journey I was watching?
…. Oooooh ”FAT KID GETS SHOT WITH PAINTBALLS” …. now we’re talking!
I watched that whole video.
I saw the fat kid.