Tag: usp


SOCM Presentation Action Steps

So, you attend our SOCM (Standing Out In a Crowded Marketplace) seminar in Silicon Valley, California?  That’s great! Now, what’s next?  Now is the time to focus on the action items we left you with.  Focusing on these core areas are a great place to start.  We’ve elaborated on the action items a bit more below to help you stand out today.  And, if you’d like to attend a SOCM presentation, keep checking back for more information.

“Push Marketing”:

Focus.  Get rid of all superhero messages.  Don’t try to be everything to everyone.

Entice.  Find the want, need or desire and drive home your USP.

Own it.  When purchasing media, own your first choice as frequency usually trumps reach.

Identify your “superhero” copy online, in print, radio, billboard or other advertising mediums.  Remember superhero copy is copy that tries to be everything …


SOCM Presentation Action Steps

So, you attend our SOCM (Standing Out In a Crowded Marketplace) seminar in North Texas?  That’s great! Now, what’s next?  Now is the time to focus on the action items we left you with.  Focusing on these core areas are a great place to start.  We’ve elaborated on the action items a bit more below to help you stand out today.  And, if you’d like to attend a SOCM presentation, keep checking back for more information.

“Push Marketing”:

Focus.  Get rid of all superhero messages.  Don’t try to be everything to everyone.

Entice.  Find the want, need or desire and drive home your USP.

Own it.  When purchasing media, own your first choice as frequency usually trumps reach.

Identify your “superhero” copy online, in print, radio, billboard or other advertising mediums.  Remember superhero copy is copy that tries to be everything to …