Tag: social media


SOCM Presentation Action Steps

So, you attend our SOCM (Standing Out In a Crowded Marketplace) seminar in Silicon Valley, California?  That’s great! Now, what’s next?  Now is the time to focus on the action items we left you with.  Focusing on these core areas are a great place to start.  We’ve elaborated on the action items a bit more below to help you stand out today.  And, if you’d like to attend a SOCM presentation, keep checking back for more information.

“Push Marketing”:

Focus.  Get rid of all superhero messages.  Don’t try to be everything to everyone.

Entice.  Find the want, need or desire and drive home your USP.

Own it.  When purchasing media, own your first choice as frequency usually trumps reach.

Identify your “superhero” copy online, in print, radio, billboard or other advertising mediums.  Remember superhero copy is copy that tries to be everything …


SOCM Presentation Action Steps

So, you attend our SOCM (Standing Out In a Crowded Marketplace) seminar in North Texas?  That’s great! Now, what’s next?  Now is the time to focus on the action items we left you with.  Focusing on these core areas are a great place to start.  We’ve elaborated on the action items a bit more below to help you stand out today.  And, if you’d like to attend a SOCM presentation, keep checking back for more information.

“Push Marketing”:

Focus.  Get rid of all superhero messages.  Don’t try to be everything to everyone.

Entice.  Find the want, need or desire and drive home your USP.

Own it.  When purchasing media, own your first choice as frequency usually trumps reach.

Identify your “superhero” copy online, in print, radio, billboard or other advertising mediums.  Remember superhero copy is copy that tries to be everything to …


It’s all about ME!

Social Media. Comments Off

Psychology Today published a great article this month (you can read it here) that basically confirms what I’ve long suspected.  America is increasingly becoming a nation of narcissists.  According to the author, reality shows, talent shows, young Disney starlets, YouTube, and all other forms of social media are contributing to the rise of narcissism in teens and pre-teens.  The need to feed an ego and become famous has started to turn some people off to the notion of society and common good because it doesn’t fit their life.  Community does nothing to benefit ME.  So when the ego drowns out messages that do not appeal directly to building my sense of self, when ads clutter our lives like so much noise, and when there are now innumerable methods to attract attention to ourselves (while ignoring others) I have to ask…  what are YOU …


ADHD Tube

Entertainment, Social Media. Comments Off

So you just finished that sweet video showcasing your company’s products and services…. nice work!

Wait… how long is it? You gotta cut that thing down to 2 minutes or less.  I know, it seems crazy, considering all the crap TV shows and movies we sit thru (and pay for) but YouTube is different. There is no build up, no suspense. There is no Bruce Willis/M Knight Shamalamadingdong moment we are all waiting for.

Deliver the goods.  Quick.

Otherwise, you WILL lose them.

When I’m watching a boring video, its like a MacGruber 5 second countdown clock.

What video on the right side of the screen will I click?  What words will I search for to end this 5 minute boring epic journey I was watching?

…. Oooooh  ”FAT KID GETS SHOT WITH PAINTBALLS” …. now we’re talking!

I watched that whole video.

I saw the fat kid.

I …


First Impressions Are Everything

First impressions are lasting impressions.  It’s an immutable fact of life.  Whether we want to or not, we make snap judgments any time we meet someone new.  If he’s sloppily dressed, we assume he’s disorganized.  If her clothes are top of the line, we assume she knows quality and believes in herself.  Whether these judgments are accurate or not, we believe them until proven otherwise.

The same thing happens in the minds of your customers with your business.  If I were to walk in your door today, what would my first impression be?  Is it one you’d be proud of?

Here’s a hypothetical scenario.  I have a friend who owns a store located in a not-very-nice-looking building, in a down-trodden part of town.   His store is not well organized, and the appearance of his staff members leave much to be desired.  His …


Are You In, Or Are You Out?

If you browse around the internet much, I’m sure you’ve ran across one of those funny looking blue buttons with “in” on it and wondered what those are all about. You might have even clicked on one. Or, could even know that it stands for “LinkedIn.”

So, what is LinkedIn all about? Contrary to popular belief, it isn’t simply just a profile page to help you get a job.  It’s much more than that.  LinkedIn is a professional networking website, and according to the LinkedIn website, they’re  120 million members strong and growing.

LinkedIn is a great place to meet people in your industry, get introduced to industry contacts (and prospective clients!), as well as network with professionals around the country.  It’s also a nice place to showcase your work, hat of your company, as well as your personal and company achievements.

LinkedIn …


What the Tweet? #Blog

#Blog.  Does that sentence look familiar?  If you are one of the millions of tweeters out there then you understand what that is.

Why do people tweet?  When you ask someone who doesn’t tweet they answer with “No one cares if I’m brushing my teeth”  My reply to that is , “Well, that’s not really the purpose of Twitter” or “Maybe they do care.”

When you send out a message in 140 characters or less that contains important & compelling information, you are positioning yourself to be quite the spokesperson for whatever topic or category you are tweeting about.

Lady Gaga has 17 million Twitter followers. That means nothing to me, nor should it to you.  If I use the @ sign and “mention” her, she’ll never see it, let alone take action.  She probably doesn’t even write her own tweets.  17 million …


Politics and Social Media

Barack Obama is good for your business.  I’m not talking about his policies.  I’m talking about the social media lessons you can learn from his campaigns, and how you can use them to help market your business.

It may be a cynical perspective, but elections are all about sales.  The candidate is selling you on their ideas.  If you like the ideas, the candidate hopes you’ll associate with his/her brand (volunteer, donate money, host a house party, etc.), and eventually buy the product, which in this case is with your vote.  Is that any different than your business?  You sell your ideas (sure you sell products, but don’t you really sell the solution to life’s problems?). You hope your prospects will associate themselves with your brand, and eventually buy your product.  Your business and political campaigns also have similar problems, chief …