I think it’s official. Everyone’s on the Twitter. Your local TV news department, late night comedians (@CraigyFerg), dead presidents (@PresMcKinley), even my mom… they’re all on Twitter. You can also follow us (@NextMedia360). So how does it work to spread the good word about your business or cause?
Before I get into that, it’s necessary to introduce you to the 5 Steps to Sales.
At NextMedia 360 we believe there are 5 Steps to Sales:
1: Information: information is pushed out using advertising and media. A powerful, emotionally engaging message is important.
2: Confirmation: the prospect subconsciously decides if the information provides them with something they want or need.
3: Verification: the prospect will do research to see if your claims are justified and to verify his/her interest.
4: Sale: the prospect does your call to action (comes in the store, visits your website, watches your video, …