Tag: online store front

Online Business Botox

The prospect of Facebook can be daunting to long-time business owners. Traditionally, when business owners think of how their business looks, they usually think of things like storefronts, street signs, inventory displays and even how their employees dress and act. What business owners may not think of is how their business looks to online users, or even what their logo conveys.

In an ever-changing technological world, the storefront’s impact is always changing as well. The storefront of a business now has three doorways: street side, on a website, and on social media. It’s surprising how many businesses don’t consider their online image in their marketing approach.  They are missing a huge opportunity to capitalize on an online audience. This may seem like a daunting task, particularly for a long-standing business. However, this does not mean the business needs to start from …