Tag: Online Consulting


Social Media ROI, a Tale of Two Brands

Right up front I want to apologize for this long article, we try to use word economy in our writings.    However, this is an important debate and I wanted to take the time to source my views.  I usually try to write about concepts and not specific brands, however, this comparison is too perfect to pass up.  Full disclosure, a local Domino’s franchise in Michigan has used our services before, but we have done no work on their corporate branding.  This posting is just opinion; no clients have paid for exposure in this blog.  OK, disclaimers over, now on to the show.

Recently I had a conversation with someone regarding Social Media and its ability to draw a direct correlation from his time spent to his return on investment.  This person has a very accomplished background with data sets and …