Tag: Facebook


SOCM Presentation Action Steps

So, you attend our SOCM (Standing Out In a Crowded Marketplace) seminar in Silicon Valley, California?  That’s great! Now, what’s next?  Now is the time to focus on the action items we left you with.  Focusing on these core areas are a great place to start.  We’ve elaborated on the action items a bit more below to help you stand out today.  And, if you’d like to attend a SOCM presentation, keep checking back for more information.

“Push Marketing”:

Focus.  Get rid of all superhero messages.  Don’t try to be everything to everyone.

Entice.  Find the want, need or desire and drive home your USP.

Own it.  When purchasing media, own your first choice as frequency usually trumps reach.

Identify your “superhero” copy online, in print, radio, billboard or other advertising mediums.  Remember superhero copy is copy that tries to be everything …


SOCM Presentation Action Steps

So, you attend our SOCM (Standing Out In a Crowded Marketplace) seminar in North Texas?  That’s great! Now, what’s next?  Now is the time to focus on the action items we left you with.  Focusing on these core areas are a great place to start.  We’ve elaborated on the action items a bit more below to help you stand out today.  And, if you’d like to attend a SOCM presentation, keep checking back for more information.

“Push Marketing”:

Focus.  Get rid of all superhero messages.  Don’t try to be everything to everyone.

Entice.  Find the want, need or desire and drive home your USP.

Own it.  When purchasing media, own your first choice as frequency usually trumps reach.

Identify your “superhero” copy online, in print, radio, billboard or other advertising mediums.  Remember superhero copy is copy that tries to be everything to …


It’s all about ME!

Social Media. Comments Off

Psychology Today published a great article this month (you can read it here) that basically confirms what I’ve long suspected.  America is increasingly becoming a nation of narcissists.  According to the author, reality shows, talent shows, young Disney starlets, YouTube, and all other forms of social media are contributing to the rise of narcissism in teens and pre-teens.  The need to feed an ego and become famous has started to turn some people off to the notion of society and common good because it doesn’t fit their life.  Community does nothing to benefit ME.  So when the ego drowns out messages that do not appeal directly to building my sense of self, when ads clutter our lives like so much noise, and when there are now innumerable methods to attract attention to ourselves (while ignoring others) I have to ask…  what are YOU …


Online Business Botox

The prospect of Facebook can be daunting to long-time business owners. Traditionally, when business owners think of how their business looks, they usually think of things like storefronts, street signs, inventory displays and even how their employees dress and act. What business owners may not think of is how their business looks to online users, or even what their logo conveys.

In an ever-changing technological world, the storefront’s impact is always changing as well. The storefront of a business now has three doorways: street side, on a website, and on social media. It’s surprising how many businesses don’t consider their online image in their marketing approach.  They are missing a huge opportunity to capitalize on an online audience. This may seem like a daunting task, particularly for a long-standing business. However, this does not mean the business needs to start from …


What’s Wrong With Momma?

In a recent survey conducted with over 1,000 participants, “Millennials” (those born between 1977-1995) reported that 51% trust the opinions stated by strangers online about a business over their own friends and family member’s referral!  The study also found that almost three-quarters of Millennials believe that other consumers care more about their opinions than companies do, and 71% believe that companies care about consumer opinions because the opinions influence how other customers view them, rather than because they truly want to know what their customers think (29%).

There are a few questions that need to be addressed after reading this.  The first is, what did mom do to you?  Marketers have long suspected that consumers value the opinions of others in the form of UGC (User Generated Content).  However, this report sheds light on how critical feedback can be for a business …


First Impressions Are Everything

First impressions are lasting impressions.  It’s an immutable fact of life.  Whether we want to or not, we make snap judgments any time we meet someone new.  If he’s sloppily dressed, we assume he’s disorganized.  If her clothes are top of the line, we assume she knows quality and believes in herself.  Whether these judgments are accurate or not, we believe them until proven otherwise.

The same thing happens in the minds of your customers with your business.  If I were to walk in your door today, what would my first impression be?  Is it one you’d be proud of?

Here’s a hypothetical scenario.  I have a friend who owns a store located in a not-very-nice-looking building, in a down-trodden part of town.   His store is not well organized, and the appearance of his staff members leave much to be desired.  His …


Politics and Social Media

Barack Obama is good for your business.  I’m not talking about his policies.  I’m talking about the social media lessons you can learn from his campaigns, and how you can use them to help market your business.

It may be a cynical perspective, but elections are all about sales.  The candidate is selling you on their ideas.  If you like the ideas, the candidate hopes you’ll associate with his/her brand (volunteer, donate money, host a house party, etc.), and eventually buy the product, which in this case is with your vote.  Is that any different than your business?  You sell your ideas (sure you sell products, but don’t you really sell the solution to life’s problems?). You hope your prospects will associate themselves with your brand, and eventually buy your product.  Your business and political campaigns also have similar problems, chief …


Maximizing Your Facebook

In August Facebook broke the $1 billion revenue mark and is estimated to reach 1 billion users by August. With stats like that, any business not using their social media super powers to their fullest extent might be left behind in a sea of marketing messages on the world wide web. (http://on.mash.to/zsnRb5)

Reaching out to your customers via social media has gone from smart business to best practice for prospecting. There are, however a few big mistakes that businesses make when engaging fans on their Facebook business pages. First, they don’t keep the pages interactive. Second, they get too hung up on fans.  Lastly, they create it and forget it.

One cannot forget that Facebook is a social space. If you get too hung up on beating your marketing message into your fans, that can turn people away. Put yourself in your …