Proof Of The Power of UGC

Posted February 6th in General

Our last blog post covered UGC (User Generated Content). We thought we would share this press release from NextMedia station WERV, to show the power of UGC.

95.9 The River Announces the $20,000 Winner of Opal Enterprises Ultimate Home Makeover

Aurora, Illinois, February 6, 2012 — This past Friday, 95.9 The River announced the winner of Opal Enterprise’s Ultimate Home Makeover.  Lisa Richason, from Batavia, Illinois, was announced as the winner of the $20,000 home makeover during the p.m. Drive with Mitch Michaels.

Lisa was thrilled to learn on Friday that she won the contest.  She said, “I just wanted to thank the River for announcing that I’m the winner!  This is a much needed makeover… I’m looking so forward to talking to Opal.  Thank you so much for the great news!  You made 2012 for me.”

Lisa, who received just over 6,300 votes in total, overcame the runner- up by 275 votes when the contest polls closed this past Thursday evening. In total, there were nearly 16,000 votes from 72 countries and territories.  Lisa will receive a gift certificate worth $20,000 in doors, siding, and windows. The 9 runners up will also receive a $500 gift certificate.

Tara Opalski, Marketing Manager of Opal Enterprises, Inc., is thrilled with the results of the contest.  On Friday, she said, “This contest offering satisfied my need to reach out and connect with Opal’s community! I really latched on to every single entry and listened to the needs of the many homeowners out there that have put other’s needs first and that deserved to have their own home’s upgraded. Everyone here with Opal Enterprises participated in reviewing the entries and in picking the top 10. We watched the voting closely and got really excited to see the top two contestants working extremely hard to spread the word about the contest! Now, we get to look forward to the remodel!”

The contest was run by 95.9 The River and NextMedia 360.

 About Opal Enterprises:  Opal Enterprises is a remodeling company that is family owned and operated. They have been installing windows, siding, and roofs for over 10 years. Opal Enterprises is based in Naperville, Illinois.  Visit them online at:


About the Author

With 15 years of client brand management experience in both broadcast and digital, I wake up every morning excited for what is next.