Category: Websites

Don’t Let Customers Fall In a Hole

“Mind the gap…mind the gap,” repeats almost melodically overhead. I cock my head to the side like a puppy.  What does that mean?

If you have ever been to London, you know that is how authorities warn you to watch your step while entering the tube (aka subway).  You are privy to this warning because of a small gap between the subway car and platform.

Mind the gap is such a popular phrase in London that you often see it in souvenir shops throughout the city. Why should you care?  This is a marketing blog, right?  It sure is, and you should mind the gap too!

Think about it. Has there been a gap in the content on your website? Is there a gap in the design itself?   The last thing you want is for someone to visit your website, trip and fall.  That …