Category: Websites


Don’t Let Customers Fall In a Hole

“Mind the gap…mind the gap,”  repeats almost melodically overhead. I cock my head to the side like a puppy.  What the heck does that mean?  If you’ve ever been to London, you know that is the ever so proper way the authorities warn you to watch your step as entering the tube (aka subway).  You’re privy to this warning because there  is a slight variance between the platform and subway car, and no one wants to see someone get hurt by stepping into or tripping over the gap.

Mind the gap is such a popular phrase in the UK that you often see it in souvenir shops throughout the city. Why should you care?  This is a website marketing blog, right?  Sure is, and you should mind the gap too!

Think about it. Has there been a gap in the content on …