Category: Social Media


Protect Your Twitter Account In Minutes

It happened Sunday.  A friend of mine told me they thought a family member’s Twitter account had been hacked (it was). Then, just a few short days later, another friend’s account was hacked. Both times, hackers sent inappropriate direct messages to scores of followers, including questionable links.

Not wanting to fall victim myself, I began to scour the internet for tips and tricks.  According to experts around the net, these are some of the best ways to help prevent your account from an attack.

Make sure your password is secure.

This one may seem like a no brainer, but apparently, it isn’t!   Talk shows have been laughing this week about the ridiculous list of most popular passwords released by SplashData.  The top three passwords for 2012 were “password,” “123456,” and “12345678.” Unbelievably, those topped the previous year’s list as well.  So, how do …


Your Customers Are On The Line

Mobile marketing impact is being felt today, no longer a luxury, mobile optimization is a necessity.  Nearly 1 out of every 5 new Facebook fans in August came from mobile devices, according to a recent study.   With iPhone 5 sales hitting 5 million in its first weekend, this might not come as too much of a surprise to some of you. In June Facebook reported 543 million mobile users, but that number had passed 600 million by early October.  Why the big jump? Experts aren’t sure.  But, what is clear is that your potential customers are spending more and more time on mobile devices.   A survey of 1,055 by InMobi reported that users spent more time using their smart phones, than watching TV (144 minutes a day vs. 141 minutes respectively).

While this might be scary for some, there are some …


Why You Should Care About Big Bird

Over 10 million tweets in less than 2 hours made last week’s debate the hottest political event on Twitter in U.S. history, and earned Big Bird a cameo on Saturday Night Live.   A day later, Facebook reaches one billion users.

Now, more than ever, is the time to care about social media.

Not sure if you’re up-to-par? Ask yourself a few important questions.

Am I posting engaging material on Facebook and Twitter?
Is my social media following increasing?
Do I know what people are saying about my business online?
Do I respond to inquiries on social media in a timely manner?
Do I know how to use hashtags properly to promote my business?

If you answered no to any of the above, contact NextMedia360 for a free-brainstorming session on how you can use social media more effectively.

 


SOCM Presentation Action Steps

So, you attend our SOCM (Standing Out In a Crowded Marketplace) seminar in Silicon Valley, California?  That’s great! Now, what’s next?  Now is the time to focus on the action items we left you with.  Focusing on these core areas are a great place to start.  We’ve elaborated on the action items a bit more below to help you stand out today.  And, if you’d like to attend a SOCM presentation, keep checking back for more information.

“Push Marketing”:

Focus.  Get rid of all superhero messages.  Don’t try to be everything to everyone.

Entice.  Find the want, need or desire and drive home your USP.

Own it.  When purchasing media, own your first choice as frequency usually trumps reach.

Identify your “superhero” copy online, in print, radio, billboard or other advertising mediums.  Remember superhero copy is copy that tries to be everything …


How to Sell your Boss on Social Media

Almost every day I hear people say that social media is a fad and they want it to go away. Your boss may not like social media either but their friend, client, colleague, mechanic, restaurateur and grocer don’t think the same. Every day, organizations are floored at the reach and support they are given by using Social Media.

Considering that most Social Media is FREE, it makes you wonder why people don’t take advantage of it. There is good reason for this ! Unfortunately, there is a great deal of “fluff” and “irrelevant” information out there. People don’t want to waste their time digging through all the online “clutter.”  More importantly, organizations aren’t sure what to promote and/or the proper way to do so. This doesn’t help the situation any further.

Advertise effectively, you have a FREE ticket to share information with …


SOCM Presentation Action Steps

So, you attend our SOCM (Standing Out In a Crowded Marketplace) seminar in North Texas?  That’s great! Now, what’s next?  Now is the time to focus on the action items we left you with.  Focusing on these core areas are a great place to start.  We’ve elaborated on the action items a bit more below to help you stand out today.  And, if you’d like to attend a SOCM presentation, keep checking back for more information.

“Push Marketing”:

Focus.  Get rid of all superhero messages.  Don’t try to be everything to everyone.

Entice.  Find the want, need or desire and drive home your USP.

Own it.  When purchasing media, own your first choice as frequency usually trumps reach.

Identify your “superhero” copy online, in print, radio, billboard or other advertising mediums.  Remember superhero copy is copy that tries to be everything to …


It’s all about ME!

Social Media. Comments Off

Psychology Today published a great article this month (you can read it here) that basically confirms what I’ve long suspected.  America is increasingly becoming a nation of narcissists.  According to the author, reality shows, talent shows, young Disney starlets, YouTube, and all other forms of social media are contributing to the rise of narcissism in teens and pre-teens.  The need to feed an ego and become famous has started to turn some people off to the notion of society and common good because it doesn’t fit their life.  Community does nothing to benefit ME.  So when the ego drowns out messages that do not appeal directly to building my sense of self, when ads clutter our lives like so much noise, and when there are now innumerable methods to attract attention to ourselves (while ignoring others) I have to ask…  what are YOU …


McIvor Gets Digitized

I have talked many times about collaboration and how we can all achieve more working together. With that, I am proud to say that I am the newest board member for Social Media Club Great Lakes Bay! Through this organization I had the opportunity to be a guest on the first episode of Digitized. Digitized is a new show on a local TV station in the Great Lakes Bay Region of Michigan. Digitized is about how people are using social media for business or non-profits, and why you should care and participate as well.

It is a hosted talk show, where guests share their business plans and strategies with the audience, and then talk about how they used social media to achieve their strategy. The audience also gets a chance to send the business owner/professional their ideas, through comments on the …